The Trump Boomerang Effect: Bari Weiss, Meet Ozymandias

While Trump muscles the media and renames the Kennedy Center, history will get the last laugh. Just ask the good people of Appleton, Wisconsin

Bari Weiss, the new editor in chief of CBS News, is about to become the latest example of what you might call the Trump Boomerang Effect.

Shortly before airtime on Sunday night, Weiss pulled a piece by 60 Minutes correspondent Sharyn Alfonsi about Venezuelan migrants being sent to CECOT, a brutal Salvadoran prison. The ostensible reason was that Stephen Miller — Donald Trump’s Joseph Goebbels — was not in the piece. But CBS News, which thoroughly vetted Alfonsi’s work, had repeatedly asked the Trump Administration to provide an official to be interviewed for their side of the story.

Alfonsi wrote in a note to the staff on Sunday night that the decision was “political” and if not reversed would give Trump veto power over 60 Minutes:

If the administration’s refusal to participate becomes a valid reason to spike a story, we have effectively handed them a ‘kill switch’ for any reporting they find inconvenient.

Big props to Alfonsi for standing up.

Here’s what I’m confident will happen next: Weiss will scramble to protect her reputation. This piece will run soon—probably next Sunday— and will get monster ratings, as the bootleg Canadian version already is. If Weiss has any sense she will learn the lesson that Bob Iger absorbed when ABC briefly bent the knee to Trump, who wanted to kill Jimmy Kimmel’s show. Trump’s intimidation boomeranged and made Kimmel bigger than ever. Just as Trump can no longer mess with late-night, he won’t be able to force Weiss to kill stories he doesn’t like. She will continue to be careful about CBS News’ coverage of Trump, but won’t want to be seen as caving again.

The Trump Boomerang Effect extends widely and will be even more powerful after he leaves office. Consider the preposterous, embarrassing, and illegal re-naming of the Kennedy Center as “the Trump-Kennedy Center for the Performing Arts.” To get a sense of how crazy that is, consider that there was never a Stalin-Bolshoi Ballet or a Mussolini-La Scala Opera House. It’s clear that three or seven years from now — whenever Democrats make it back to the White House — this desecration will be removed. The same goes for any ships he orders named for himself (the battleships will never be built), “The Trump Institute of Peace” and the other government buildings he’s plastering his name on. A few years ago, tenants in a New York apartment successfully had his name removed from their building. We’ll see that in Washington.

Trump Tower will remain, of course, and he’ll eventually have his name on his presidential library and maybe a few other places that he and his family personally pay for. But even with their new billions, the Trumps are too cheap to shell out much on something that doesn’t go into their own pockets. Most of the Trump “friends” who are helping pay for the White House ballroom and other projects in exchange for government favors will disappear once pay-to-play ends. Every time he names something for himself, he’s tossing a boomerang—and lessening the odds of others naming something for him after he’s gone.

Maybe Israel, where some call him Cyrus the Great, will name a street for him. Or Russia. Or Hungary. El Salvador could rename CECOT in his memory. But that’s about it. Without the leverage of the presidency, it will take only a few determined opponents to stop something, even in red states. Is it possible we’ll see some MAGA cultist propose a “Donald J. Trump Elementary School” somewhere? Sure, but the school board will have a slight problem explaining why he’s a good role-model. Richard Nixon carried 49 states in 1972, and he had only three schools to show for it — in Iowa, New Jersey, and Liberia. All were named for him when he was still in office.

The best comparison might be to Senator Joseph McCarthy, who died in 1957. Just as “the McCarthy Era” entered the language, “the Trump Era” — the one we’re living in now — will be remembered for decades, maybe centuries. But there is nothing named for McCarthy in his hometown of Appleton, Wisconsin, where even MAGA Republicans have no interest in honoring him. At his peak, McCarthy stood at 50 percent in the Gallup Poll, higher than Trump has ever been. Then he fell. History always gets the last laugh.

Percy Bysshe Shelley got it right in his 1817 sonnet, Ozymandias, right down to the sneer:

I met a traveller from an antique land,

Who said—“Two vast and trunkless legs of stone

Stand in the desert. . . . Near them, on the sand,

Half sunk a shattered visage lies, whose frown,

And wrinkled lip, and sneer of cold command,

Tell that its sculptor well those passions read

Which yet survive, stamped on these lifeless things,

The hand that mocked them, and the heart that fed;

And on the pedestal, these words appear:

My name is Ozymandias, King of Kings;

Look on my Works, ye Mighty, and despair!”

Nothing beside remains. Round the decay

Of that colossal Wreck, boundless and bare

The lone and level sands stretch far away.